Performance Marketing
That Prints Revenue.
Stop burning cash on "Brand Awareness." We engineer data-driven campaigns on Google, Meta, and LinkedIn with a singular focus: Profitability (ROAS).
The "Spray & Pray" Era is Over.
Running ads is easy. Making money from ads is hard. Most Performance Marketing Agencies focus on vanity metrics like "Clicks" or "Reach." But you can't pay salaries with clicks.
At Citual, we act as Financial Traders, not just marketers. We buy media only when the math makes sense. By combining AI Bidding Strategies with relentless Creative Testing, we lower your Customer Acquisition Cost (CAC) while scaling your volume.
From Google Ads in India to LinkedIn B2B campaigns in the USA, here is our 8-step engine for predictable growth:
Forensic Tracking Audit (The Foundation)
Garbage in, garbage out. Before spending a rupee, we audit your tracking. We fix broken pixels, set up Server-Side tagging (CAPI), and ensure your Google Analytics 4 (GA4) is actually recording revenue, not just clicks.
We define "Micro-Conversions" (Scrolls, Video Views) to feed the ad algorithms faster, even before the final sale happens.
Audience Signal Mining
We don't just target "Age 25-45." We mine your CRM data to build Lookalike Audiences based on your highest-paying customers (LTV).
On Google, we target High-Intent Signals—users who recently searched for your competitors or specific solution keywords, ensuring we only pay for "wallet-out" buyers.
Creative Engineering
In 2025, Creative is the Targeting. We don't guess; we test. We launch systematic tests of Hooks (the first 3 seconds), Angles (Emotional vs. Logical), and Formats (UGC vs. Polished).
We iterate rapidly. If a creative doesn't hit our CTR (Click-Through Rate) benchmarks in 48 hours, we kill it. If it works, we scale it.
Full-Funnel Architecture
We build a machine, not just campaigns.
• TOF (Top of Funnel): Educate & Disturb (Broad Targeting).
• MOF (Middle): Nurture with Case Studies (Retargeting).
• BOF (Bottom): Close with Offers (High Intent).
We use strict Exclusion Logic so you don't waste money showing "Introduction" ads to people who already bought from you.
Google Ads Execution (Capture)
We dominate Google Search Ads by focusing on Quality Score. Higher scores mean cheaper clicks. We relentlessly mine "Search Terms" reports to add Negative Keywords, ensuring you never pay for irrelevant traffic.
For eCommerce, we optimize Google Shopping feeds to ensure your products show up for the right visual queries.
Social Ads Execution (Generate)
Meta (Facebook/Instagram) is for demand generation. We use "Advantage+" AI campaigns combined with human psychological triggers to find buyers before they even search.
For B2B, we execute LinkedIn Ads targeting specific Job Titles and Companies, ensuring your whitepapers reach the C-Suite, not the interns.
Landing Page CRO
Clicks don't pay bills; conversions do. We don't send traffic to your homepage. We build dedicated Landing Pages engineered for one goal: Conversion.
We analyze Heatmaps and Scroll Depth to see where users drop off, then tweak headlines and CTAs to improve your Conversion Rate (CvR) instantly.
The Optimization Loop (ROAS)
We are obsessed with ROAS (Return on Ad Spend). We use automated rules to cut losing ads at midnight and increase budgets for winners at 6 AM.
You get a live Data Studio Dashboard. No hidden fees, no "vanity metrics." Just clear cost-per-acquisition (CPA) and revenue numbers.
Ad Protocol FAQ
Your Money. Our Answers.
Common questions about budgets, platforms, and expected returns.
Need a custom strategy?Talk to a Strategist
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