LinkedIn Marketing
That Books Meetings.
Stop treating LinkedIn like a resume site. It is the world's largest B2B database. We combine Personal Branding, ABM Ads, and Outreach to fill your calendar.
People Buy From People.
Cold calling is dying. Email open rates are plummeting. But on LinkedIn, your prospects are scrolling every day. If you aren't building a Personal Brand, you are invisible to the modern B2B buyer.
At Citual, we turn your profile into a 24/7 sales asset. We don't use spam bots. We use Strategic Content and Account Based Marketing (ABM) to position you as the only logical choice in your industry.
The Profile Transformation
Your profile is not a CV; it is a Landing Page. We rewrite your Headline, About Section, and Featured items to speak directly to your ICP's pain points.
We optimize for LinkedIn SEO so you appear when decision-makers search for "SaaS Founder" or "Marketing Consultant."
ICP & Sales Navigator Setup
We don't target "CEOs." We target "CEOs of Series A SaaS companies in FinTech." Using Sales Navigator and Boolean logic, we build a verified list of high-value prospects.
This ensures every connection request and content piece lands in front of someone who can actually sign a check.
Thought Leadership (Ghostwriting)
Consistency builds trust. Our ghostwriters craft 3-5 high-impact posts per week for you. We focus on "Zero-Click Content"—posts that deliver value instantly without forcing users off the platform.
From viral carousels to deep-dive case studies, we position you as the Category King in your niche.
The Connection Loop (Outreach)
We don't spam. We execute a human-first connection strategy. We engage with your prospect's content *before* sending a request.
Our connection notes are hyper-personalized, achieving acceptance rates of 30-40% (vs. industry average of 15%).
Account Based Marketing (ABM)
Want to close a specific Fortune 500 company? We run ABM Campaigns targeting only the employees of that specific company with tailored content.
This surrounds the buying committee with your brand, making the sales call much easier when they finally take it.
LinkedIn Ads Execution
For faster results, we deploy LinkedIn Ads. We use Native Lead Gen Forms to capture emails without friction.
We retarget profile visitors with video ads, ensuring that everyone who viewed your profile eventually sees your offer.
Direct Message (DM) Nurturing
The money is in the DMs. But we don't pitch immediately. We use a "Give First" strategy—sharing a free asset or case study to start a conversation.
Once trust is established, we pivot to booking a call. We basically act as your SDR Team on LinkedIn.
Analytics & Optimization
We track everything: SSI (Social Selling Index), Profile Views, and Connection Acceptance Rates.
We optimize weekly. If a hook isn't working, we change it. If an audience isn't responding, we pivot. You get a clear report on Leads Generated vs. Effort.
B2B Strategy FAQ
LinkedIn Protocol Questions
Everything you need to know about generating high-ticket leads.
Need a profile audit?
Ready to dominate your niche?
Get a free audit of your LinkedIn Profile. We'll show you exactly why you aren't getting inbound leads.
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