Citual

The Execution Protocol.

Digital marketing is not abstract art; it is complex engineering. Here is the exact, 8-stage technical roadmap we use to build predictable revenue engines.

01
Phase 01

Data-Driven Market Research & Intelligence

Competitor ForensicsTAM CalculationAudience SegmentationGap Analysis

Most agencies start with a brainstorm; we start with forensics. We use enterprise-grade tools to tear down your competitors' strategies, identifying exactly where they are getting traffic and where they are failing.

We define your Total Addressable Market (TAM) based on actual search behaviors, not assumptions. The output is a blueprint of open opportunities in your niche that others have missed.

Typical engineering engagement: From 25,000 / $300 onwards.
Dashboard showing competitor traffic analysis and market gaps.
02
Phase 02

Semantic Keyword Research & Intent Mapping

High-Intent QueriesLong-Tail KeywordsZero-Volume SearchSemantic Clusters

High volume doesn't mean high revenue. We ignore vanity metrics to find the "wallet-out" queries—the specific, often long-tail phrases users type just before making a purchase decision.

We go beyond simple lists. We group keywords into "Semantic Clusters," ensuring you build topical authority that satisfies both human searchers and AI answer engines.

Typical engineering engagement: From 30,000 / $350 onwards.
Keyword clustering visualization showing semantic relationships.
03
Phase 03

Integrated SEO, AEO & GEO Strategy

Technical SEOAnswer Engine OptimizationGenerative Engine OptimizationSchema Architecture

Ranking on Google is no longer enough. Your content must be structured to be consumed by AI models like ChatGPT and Perplexity.

We develop a technical roadmap that includes advanced Schema architecture, entity structuring for AEO, and concise formatting for GEO (Google's AI Overviews). We ensure your brand is the citable "source of truth" for machines.

Typical engineering engagement: From 50,000 / $600 onwards.
Schematic diagram of website architecture optimized for AI bots.
04
Phase 04

Technical Content Engineering

Entity-Rich ContentSubject Matter ExpertiseContent VelocityStructured Data

Fluff content is dead. We engineer content that is dense with "Entities"—the people, places, and concepts Google recognizes as authoritative.

Our process involves SMEs (Subject Matter Experts) for accuracy, followed by technical optimization to ensure the structure (headers, lists, FAQs) is immediately ingestible by search algorithms.

Typical engineering engagement: From 15,000 / $200 onwards.
Split screen showing human writing alongside structured data code.
05
Phase 05

High-Performance Website Design

Next.js DevelopmentCore Web VitalsConversion Rate Optimization (CRO)Mobile-First Indexing

A slow website kills marketing ROI. We don't use bloated page builders. We build custom, lightweight applications using Next.js that load instantly globally.

Every design decision is backed by CRO (Conversion Rate Optimization) principles to ensure traffic turns into leads. We guarantee green Core Web Vitals scores upon launch.

Typical engineering engagement: From 1,50,000 / $2,000 onwards.
Website performance score of 100 on mobile and desktop.
06
Phase 06

Local Presence & Listings Protocol

Google Business ProfileBing PlacesLocal SEO CitationsNAP Consistency

For local intent, you must dominate the "Map Pack." We execute a rigorous protocol to verify, optimize, and maintain your Google Business Profile and Bing Places.

We ensure absolute NAP (Name, Address, Phone) consistency across the web ecosystem, building the trust signals required for top local rankings.

Typical engineering engagement: From 20,000 / $250 onwards.
Map view showing highly ranked local business listings.
07
Phase 07

Social Ecosystem Setup & Branding

Brand ConsistencyCross-Platform SetupProfessional BiosVisual Identity

A fragmented brand confuses customers. We claim and configure your profiles on relevant platforms (LinkedIn, X, Instagram, etc.) ensuring visual and tonal consistency.

We write platform-specific bios optimized for search within those networks and set up necessary tracking pixels for future campaigns.

Typical engineering engagement: From 15,000 / $200 onwards.
A grid of consistent social media profiles across different platforms.
08
Phase 08

Performance Social Media Marketing

Paid Social AdsRetargeting FunnelsCreative TestingROAS Focus

Organic reach is slow; paid social is gasoline. We don't chase "engagement." We build sophisticated paid acquisition funnels designed to capture demand and retarget high-intent visitors.

Our approach involves relentless creative testing and audience segmentation to lower CPA (Cost Per Acquisition) and maximize ROAS (Return on Ad Spend).

Typical engineering engagement: From 50,000 / $600 onwards.
Ad dashboard showing high Return on Ad Spend (ROAS).

Process FAQs

Technical clarifications on engagements.

Protocol Clarifications

Answers without the fluff.

We value transparency. Here is exactly how we operate.

What is a Growth Audit?

It is a technical deep-dive, not a sales pitch. We analyze your Server Logs (SEO), Conversion Tracking (Ads), and Schema setup (AEO). You get a prioritized list of fixes that directly impact revenue.

Do you build or just market?

We are a hybrid engineering studio. We run performance marketing, but we also write the code. If your landing page is slow or your CRM integration is broken, our in-house devs fix it immediately.

How fast do we see results?

Technical fixes (speed, tracking, indexing) show impact in weeks. SEO authority takes months. Paid campaigns stabilize in 30-60 days. We set realistic sprints, not false promises.

What is 'AEO'?

Answer Engine Optimization. It means structuring your content so AI models (ChatGPT, Gemini, Perplexity) can read it. We optimize your brand to be cited as the 'Answer' by these AI agents.

Who is this for?

SMEs and Startups ($1M - $50M Revenue) who are tired of agencies that can't code. We work best with founders and marketing directors who want data accuracy and execution, not fluff.

Do you work with existing teams?

Yes. We often act as the 'Special Ops' unit for internal marketing teams. We handle the heavy technical lifting (migrations, tracking, complex automations) while your team handles the daily content.

Have a specific technical constraint?

Ready to initialize Phase 01?

Start with a forensic audit of your current landscape.

Begin Audit Protocol
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