Why this matters
Most SME websites fail for one reason: they are unclear. If a buyer cannot understand your offer in 5 seconds, they leave.
The checklist
- Make one primary promise per page.
- Use headings that match buyer questions.
- Add structured FAQs where the answer is genuinely short.
- Ensure your brand details are consistent (name, domain, address, socials).
- Fix technical basics: speed, indexation, internal links, and schema.
What to do next
Start with a Growth Audit. Fix the “blockers” first, then scale content and campaigns.